The Empire Marketing Board was formed in May 1926 to promote intra-Empire trade and to persuade consumers to 'Buy Empire'. It was established as a substitute for tariff reform and protectionist legislation and was eventually abolished in 1933, as a system of imperial preference replaced free trade.The Empire Marketing board had a £1 million per annum budget which it would spend on a variety of projects including scientific research and advertisement. The primary method of advertisement came through the use of posters and printed media with large print and vibrant colours to entice consumers. The posters were uniquely designed as a series of five posters in a sequence, with each of the posters telling a part of a larger narrative in pictures. This particular poster was part of a series of 5 posters that represented the different colony commodities such as Ceylon Tea, Mauritius Sugar, Sago and Copra
