Singer Sewing Machine advertisement

Before mass-produced garments became more common in the 1970s, most women made their own clothes at home. Singer sewing machine, which was developed as early as 1850, was a popular brand in Singapore. In the 1950s, Singer hand and treadle machine could be hired from 12 dollars per month, and electric motors at around 10 dollars per month. There was even a five day free home trial to use the machine without any obligation attached to purchase it. Due to such attractive purchasing terms, Singer sewing machine could be found in most families.