Shell Escape card

Title
Shell Escape card
Year/Period
Late 20th century - Early 21st century
Region
Singapore
Object Type
membership cards
Material
plastic (material)
Technique
forming (physical activity), embossing (technique)
Dimension
Object size: 5.3 x 8.5 x 0.1 cm,
Object size: 5.4 x 8.6 x 0.1 cm
Accession No.
2020-00204
Credit Line
Gift of Dr Jack Tsen-Ta Lee, in memory of Mary Kwan Tse-Chwong
NLB Type
Cultural artefact

The Shell Escape card is a point system reward card where refuelling at any Shell Petrol Kiosk will entitle consumers to accumulate points. These points can then be used to redeem discounts or rewards. Such cards are often used to promote brand loyalty as well as to increase spending.