Fujicolor was the film used for processing colour prints, created by Fujifilm, a Japanese photography and imaging company that first started out producing photographic films. Fujifilm was one of the most popular brands for 35mm film during the 1990s, at a time when most households owned a film camera and would typically purchase film rolls for their photo taking. This signboard was commonly seen in Singapore during that period, as photo studios and shops not only sold film rolls – in this case Fujicolor film – but also helped to process the films for a fee.
