According to several advertisements including the one in the Straits Times, 30 dec 1972 (NL7250) the company prided itself on its attractive packaging that made it an ideal gift for all occasions. Including festive ones such as Chinese New Year. Proclaiming itself to be “one of the largest of its kind in Singapore” The contents manufacture in a large ultra modern factory and under high quality control system – this biscuit company was probably one among those that were opened during Singapore’s industrialization phase.