The artist of this poster Austin Cooper is credited with introducing modern design to a range of disciplines in the arts and popular culture. His posters won public acclaim and were presented in a post-war show at the London Gallery in 1948, the first of many. His posters for the London Underground, such as this one, are considered among the first and most important in his body of work that spanned two decades. This poster is not only exemplary of Cooper’s belief that good design should catch the eye of the passer-by and deliver a message swiftly and convincingly but was also reflective of cultural production by the London Underground during the War.
