This “Welcome to Singapore” visitor guide was published in 1978 by the Singapore Tourist Promotion Board (STPB). Catered to tourists, this free publication provides an overview of Singapore’s cultural heritage and introduces the main attractions of Singapore. The cover of the visitor guide features a tropical scene of ladies dressed in sarong wear and contains a foreword by the Chairman of the Tourist Promotion Board.STPB was created in 1964 as a statutory board by the government to develop and promote Singapore as a tourist destination. STPB’s efforts in marketing Singapore as a holiday destination paid off, with tourist arrivals increasing from 100,000 in 1964 to over 2 million by 1978.
