The NTUC Fairprice is a supermarket chain based in Singapore and the largest in the country. In the 1970s, the NTUC formed various co-operatives to keep essential goods and services affordable for union members and Singaporeans. Its first co-op supermarket, NTUC Welcome (now known as NTUC FairPrice), was opened in July 1973 in order to combat rampant profiteering by selling essential commodities at low prices. This set of posters was part of the selection in the time capsule buried in 1990 by then DPM Ong Teng Cheong to celebrate Singapore’s 50th anniversary of independence in 2015.
