This postcard is part of a set acquired by the museum. The collection provides a glimpse into the physical and social landscape of Singapore during the 19th and 20th century which were characterised by European colonialism, the Japanese Occupation, and the post-war years. These postcards also give a glimpse into the type of architecture that was seen in Singapore in those days, as well as the range of activities, businesses, trades, and industries that the people of Singapore were involved in at that time. Some of these postcards still contain the original handwriting of the senders themselves.The original New Bridge Road was laid in 1842, two years after the new Coleman Bridge was erected across the Singapore River. The bridge linked the road, which was on the south side of the river, with Hill Street in the north. The area around New Bridge Road and nearby Wayang Street was where many Teochew (a Chinese dialect group) fruit and vegetable sellers conducted their business.