This tourist souvenir postcard shows (clockwise, from left to right): the Raffles Hotel entrance along Beach Road; cable cars travelling across the southern resort island of Sentosa; the Central Business District at the mouth of the Singapore River; and a stalk of hybrid orchid flowers. In the centre of the postcard is an image of the Merlion sculpture at the Merlion Park situated along the mouth of the Singapore River.The Singapore Tourist Promotion Board (STPB) was created in 1964 as a statutory board by the government to develop and promote Singapore as a tourist destination. Following its establishment, the STPB actively encouraged investment in tourist infrastructure such as hotels, shopping facilities and tourist attractions and aggressively marketed Singapore as a holiday destination. Such efforts paid off, with tourist arrivals increasing from 100,000 in 1964 to over 2 million by 1978. The tourism boom created a thriving trade in souvenirs, which included postcards that depicted various tourist attractions and sceneries in Singapore.
