Prominent tourist attractions and landmarks shown in this tourist souvenir postcard include (clockwise, from left to right): the Jurong BirdPark, Japanese Garden and Chinese Garden in the west; the Kranji War Memorial, Singapore Zoological Gardens, Crocodile Farm and Siong Lim Temple and Garden in the north; Changi Airport, East Coast Park, the National Stadium and Sultan Mosque in the east; and the Business and Finance Centre, Merlion Park, Sri Mariamman Temple, National Theatre and Tiger Balm Gardens in the south. The postcard also depicts a close-up view of the resort island of Sentosa and its various attractions.The Singapore Tourist Promotion Board (STPB) was created in 1964 as a statutory board by the government to develop and promote Singapore as a tourist destination. Following its establishment, the STPB actively encouraged investment in tourist infrastructure such as hotels, shopping facilities and tourist attractions and aggressively marketed Singapore as a holiday destination. Such efforts paid off, with tourist arrivals increasing from 100,000 in 1964 to over 2 million by 1978. The tourism boom created a thriving trade in souvenirs, which included postcards that depicted various tourist attractions and sceneries in Singapore.
