The cover of the brochure was inspired by the program, Digital Homelands. It was a National Museum of Singapore video initiative to showcase Singaporeans’ memories. The Museum solicited responses and encouraged people to create short films based on their neighbourhoods. The entries were submitted into the website and curated into an exhibition at the MuseumThe digital nature of the event inspired the designer to use image of pixellated housing blocks. He then used different photographs, which he shot, in various combinations on the collaterals that were produced to mark the event.