This handbill was used to advertise the Cantonese movie, ‘Eternal Love’ (为郎头断也心甜, Weilangtouduanyexintian), also known as ‘It's Sweet to Die for One's Love’, which was based on a Chinese opera.Between the 1950s and 1960s, most Mandarin, Cantonese and other Chinese-dialect movies were made in Hong Kong by film production companies with financial support from Singapore-based film studios such as Shaw Brothers, Cathay and Kong Ngee (光艺, Guanyi). These studios were also involved in the distribution and exhibition of these movies in Singapore and the rest of Southeast Asia through their network of cinemas. In the early 1970s, Mandarin movies from Taiwan became popular, but by the late 1970s, Hong Kong movies were dominant once more.
