Plastic furniture and furnishings were popular home decorations in Singapore by the late 1960s. This new trend was set in motion by Italian designers who overturned the stereotype that plastic was a cheap and undesirable material, and hence disposable. Instead, avant garde designers used plastic as the primary material for expensive consumer and household items like television sets. The trend caught on and soon, manufacturing companies like Philips and Teleton began producing plastic television sets in orange and red.