Title
Orange Siemens iron
Year/Period
c. 1970
Region
Singapore
Object Type
Dimension
Object size: H10 x W22.5 x D11 cm
Accession No.
2006-00591
Collection of
Television advertising proved to be a powerful tool to boost consumerism. The new HDB flat-dweller in a young and growing nation was faced with a barrage of television commercials advertising a wide range of items, essential for every household. The lightweight, orange-coloured iron was particularly popular. The increasing use of plastic transformed overnight the normally bulky and colourless domestic appliances into attractive and trendy lifestyle products.
