The 15-storey Shell House at Collyer Quay was officially opened in 1960. Built at a cost of $7 million to house Shell employees and other tenants, the office building had all the latest modern amenities. These included air-conditioning, an automated mail delivery system, rubbish chutes, lifts and an automatic telephone exchange. Film screenings for the general public were also held from time to time in the Shell Theatrette located within its premises. The building was sold to the Rubber Association of Singapore in 1974 and was renamed the Singapore Rubber House following extensive renovation works completed in 1978. Besides serving as the headquarters of the Association, the revamped building also housed the British Council. Put up for sale in 1986, the building was eventually demolished and the site where it once stood is now occupied by Hitachi Tower.