A Chinese bride wearing a Western wedding gown with family and friends

The adoption of Western wedding customs and attire in Singapore accelerated in the early 20th century. They were first adopted by the Eurasians and Straits Chinese and later the Chinese and Indians. The initial change was largely attributed to the conversion to Christianity. Other possible factors for the adoption and continued popularity of this trend include the desire to be modern, an affordable alternative to the costly traditional wedding attire, and influence from Western education and the mass media.