Post-war Singapore saw more women stepping out of their roles as homemakers to join the workforce as salaried employees. With greater spending power, women became consumers of beauty products. Recognizing this, cosmetics companies developed a series of beauty products targeting different demographics of women. The beauty industry also began to take off as many women took up positions as beauticians and hairdressers. Weekly visits to the salons became increasingly common. Some women preferred the alternative option of styling their hair themselves at home.
